Jacobi
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Jacobi is a marketing project that was conducted within a video editing course. The mission here was to take the Jacobi company to a new and different direction, to make Jacobi more accessible to a younger crowd while still preserving the values of the company, which are professionalism, integrity, and simplicity.
Our commercial focused on the company's slogan "every product is spot on", and we decided to take it to the next level. We took some well-known disturbances inside the home space that the company's products can provide solutions to and fix with ease, and in that way, we show Jacobi as the go to brand for the customer's interior needs.
(The project was conducted within a third-year curriculum 2021 and as a team project made with the designers Linoy Kanyuk and Gal Oron).
We started our way in the project by observing problems or irregularities inside the home space that makes us uncomfortable and are not quite "spot on" like they should be.
After the observation stage, with a conjoint thinking with Jacobi company, we decided that our workspace of choice will be the home itself, because that is the target space for the company's products, so we built a storyboard that provides the visual of how our commercial will turn out.
With the guidance of Jacobi, we saw how the idea and concept can be expressed in a variety of ways on the web, such as posts,pictures, story, and by that laying the foundation of an entire content world later.
