Israel's Milky Way
package design
Israel's Milky way (the milk pioneers) is a project that was conducted within an infographics course. The brief that we received was to invent a new dairy product and construct a creative package for it that will have to include all the information that is required in a standard milk cart box as well as a unique design.
In my project I chose to create a milk that contains alcohol in it, which will be used to make alcoholic cocktails and different after work drinks for the end of tough and hard workdays
(The project was conducted within a second-year course).
In my work process I chose to work in a layout method but also gave each part a 3D illustration while visualizing how the product will look on the shelf at the supermarket as well as what will the customers feel and think, as they reach out for the shelf to take the milk.
We were instructed to create a display that corresponds with the product's graphic language, which will include addressing to the infographics in both English and Hebrew, credit to the companies that are involved in the project, and a full and thorough response to space, in all its different aspects.
